Interesting Reading: 2/12
Sully: Authority and Authenticity
http://www.bertdecker.com/experience/2009/02/sully-authority-and-authenticity.html
"Eloquent in his brevity in his first speech (21 seconds long) after the
'Miracle on the Hudson' crash landing, Capt. Chesley 'Sully' Sullenberger
just had his first lengthy interview on '60 Minutes.' His legend
continues.
There are many perspectives to analyze, laud and talk about when we
consider this unique hero. It's the intention here to emphasize how the
'communication experience' Sully creates is that which reflects the man
accurately. It is so rare that happens when a man or woman is NOT trying
to make a 'presentation.'
He was uniquely brief in his first (of many) ceremonies honoring him,
which reflects perhaps why he was also uniquely brief in his
communications with the air traffic controllers when under intense
pressure to pilot his aircraft to escape disaster. And he did it"
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Explaining Things To Non-Technical Users Is A New Business - Video
Interview With Joshua Gunn
http://www.masternewmedia.org/explaining-things-to-non-technical-users-is-a-new-business/
"Explaining difficult ideas, or complex new technologies to non-technical
people is going to be a professional activity by an increasing and
unstoppable popular demand.
As technology keeps changing faster and faster and as the number of
tech-based solutions that can have positive impacts on one's own daily
life steadily increase, the need to understand and make sense of these
technologies and their use keeps growing.
How many times did you try to explain some new cool web service or
technology to a friend, only to discover it was harder than you thought?
Not everyone is a geek, and, when it comes to technology, if you want
people to understand what you say, you have to explain things (especially
tech stuff) in a language that they can understand.
Nutintuit is a small company that specializes in creating animated video
tutorials which are short, simple, and easy to understand and which help
companies promote and explain new technologies to their potential
customers via fun and enjoyable cartoons."
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Don't Assume Your're Normal: What You Can Learn From Other Creative Cultures
http://lateralaction.com/articles/creative-cultures/
"In his book The Post-American World Fareed Zakaria argues that there have
been "three tectonic power shifts over the last five hundred years". Each
of these shifts profoundly reshaped culture and economy on a global scale.
According to Zakaria the first shift was the rise of the Western World,
starting in the fifteenth century. The second was the rise of the United
States as an industrial world power. And the third shift - the one we are
going through now - could be called "the rise of the rest".
If I were an entrepreneur today in India, Brazil or China I would probably
not identify with the term "rest of the world". But my question is: How
will we cope with the new reality that the economic logic of the Western
world is just one of many world-views?
As the co-founder of www.shapeshifters.net - a crosscultural resource
exchange for professional creatives - I spent almost two years travelling
the world in order to get to know our future users personally. I wanted to
have more than just "digital relationships" with the people who joined our
network. I wanted to learn what it means to run an architect's studio with
30 employees in Johannesburg. I wanted to see through the eyes of a
graphic designer who operates out of a rural garage in New Zealand. Or
just simply hear for myself that for some Chinese it is incomprehensible
how one can have a decent conversation with just 26 letters in the
alphabet! It made me smile - and think."
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Innovation from India: The Next Big Wave
http://www.businessweek.com/globalbiz/content/feb2009/gb20090211_273997.htm?chan=globalbiz_asia+index+page_top+stories
"A new portable electrocardiogram machine, the MAC 400, can take 100 EKGs
on a single battery charge and weighs less than three pounds. This is
appropriate for rural areas in emerging markets where electricity is not
always readily available and where patients cannot easily travel to urban
diagnostic centers. The product's roots are as remarkable as its
capabilities: The MAC 400 was designed at General Electric's (GE) John F.
Welch Technology Center in Bangalore by a team of Indian engineers. Most
of the early growth at this research and development center, GE's largest
outside the U.S., took place during the 2001-02 recession. Today, the
50-acre campus employs 3,500 scientists and engineers; they've created
patents on aircraft engines and locomotives in addition to medical
devices.
Many other companies are, like GE, turning to Indian talent for new
product development. Technological innovation has powered the rise and the
economic domination of the West for two centuries. With scientific
research, technology development, and product innovations from the steam
engine to the World Wide Web, the West has led the world in wealth
creation. A vibrant and structured educational system coupled with a
strong intellectual property regime has enabled the creators and owners of
ideas to profit handsomely."
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