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Interesting Reading: 2/11

Lovely Charts
http://www.lovelycharts.com/
 
"Lovely Charts is an online diagramming application, that allows you to
create professional looking diagrams of all kinds, such as flowcharts,
siremaps, organization charts, wireframes, and many more..."
 
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The Open-Door Bailout
http://www.nytimes.com/2009/02/11/opinion/11friedman.html?_r=1&ref=opinion
 
"Leave it to a brainy Indian to come up with the cheapest and surest way
to stimulate our economy: immigration.
 
"All you need to do is grant visas to two million Indians, Chinese and
Koreans," said Shekhar Gupta, editor of The Indian Express newspaper. "We
will buy up all the subprime homes. We will work 18 hours a day to pay for
them. We will immediately improve your savings rate - no Indian bank today
has more than 2 percent nonperforming loans because not paying your
mortgage is considered shameful here. And we will start new companies to
create our own jobs and jobs for more Americans."
 
...We don't want to come out of this crisis with just inflation, a
mountain of debt and more shovel-ready jobs. We want to - we have to -
come out of it with a new Intel, Google, Microsoft and Apple. I would have
loved to have seen the stimulus package include a government-funded
venture capital bank to help finance all the start-ups that are clearly
not starting up today - in the clean-energy space they're dying like flies
- because of a lack of liquidity from traditional lending sources."
 
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Paris self-service bicycles are vandalised, stolen and sold
http://www.timesonline.co.uk/tol/news/world/europe/article5697094.ece
 
"It was introduced to roaring success - hailed by environmentalists and
cycling enthusiasts as the ideal solution to congestion on the streets.
But life is now proving brutish and short for the Vélib, the self-service
bicycle that the city of Paris introduced 18 months ago.
 
So far, 7,800 of the "damage-resistant" grey bicyclettes - which can be
hired for up to "1 (87 pence) per half-hour"  have simply vanished, while
11,600 have been vandalised, their operating company said yesterday.
 
Hung from trees, thrown in the river or shipped to foreign parts, the
Vélib bikes have met much more aggressive treatment than expected when the
first of the 20,000 of them were docked at their 1,250 stations in July
2007. The damage has forced JCDecaux, the advertising company that
supplies them to the city, to replace most of the original bicycles at a
cost of more than "400 each."
 
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Aviary
http://aviary.com/home
 
"Aviary is a suite of powerful creative applications that you can use
right in your web browser. We're on a mission to make creation accessible
to artists of all genres, from graphic design to audio editing. Sign up
for an account today to start creating, sharing, and collaborating with
our community of artists."
 
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Google Chrome's Cute Promotion in Japan
http://www.psfk.com/2009/02/google-chromes-cute-promotion-in-japan.html
 
"Google's foray into the war for browser supremacy, has yet to be widely
adopted in Japan. In an attempt to bolster the market share, and appeal
to the playful culture, Google has released a cute little advertisement
which hopes to capture the spirit of the browser.
 
The time-lapse animation is clear and carefully rendered with precise
audio and fantastic artistic direction. It is impressive to see how labor
intensive such a short simple ad is. To understand the process of
creating this ad be sure to check out the Picasa gallery of the work
behind the scenes. Google Chrome Japan is hoping to encourage more use of
the recently patched browser that now holds about a 1% share of the
market.
"
 
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Hard Times, Good Intentions: Moral Marketing In A Recession

http://threeminds.organic.com/2009/02/moral_marketing_in_a_recession.html
 
 
"...It seems that "appropriation" is the word of the year. And the message
is about weathering the storm...together.
 
So as we brace for the continuing impact, a consensus is forming that
online marketing (and, in particular, social media) is a cheaper, more
measurable solution for the economic climate. Traditional awareness
campaigns are being branded as extravagant and doomed to fail. But the
argument goes beyond just the financials, and the strategy spreads beyond
messaging."
 
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BikeGlow
http://www.bikeglowlights.com/
 
"A bicycle safety product, the BikeGlow" Safety Light illuminates the
entire bike frame at dawn, dusk, or night, dramatically increasing the
visibility of the rider, specifically from the side. Running on 2 AA
batteries, the battery pack attaches to the seat post, and the BikeGlow 
Safety Lights wraps around the frame and is secured with the provided
attachment strips. When riding in less than optimal lighting, rider pushes
on button on the battery pack and frame light is on."

Filed under  //   Cycling   Data Visualization  

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Interesting Reading: 11/11

Bicycle-sharing mania takes hold in Europe
http://www.iht.com/articles/2008/11/09/europe/pedal.php

BARCELONA: In increasingly green-conscious Europe, there are said to be
only two kinds of mayors: those who have a bicycle-sharing program and
those who want one.

Over the past several years, the programs have sprung up and taken off in
dozens of cities, on a scale no one had thought possible and in places
where bicycling had never been popular.

The sharing plans include not just Paris's Vélib', with its 20,000
bicycles, but also wildly popular programs with thousands of bicycles in
major cities like Barcelona and Lyon. Programs operate in Pamplona, Spain;
Rennes, France; and Düsseldorf. Even Rome, whose narrow, cobbled streets
and chaotic traffic would seem unsuited to pedaling, recently started a
small trial program, Roma-n-Bici, which it plans to expand soon.
For mayors looking to ease congestion and prove their environmental bona
fides, bike-sharing has provided a simple solution: For the price of a
bus, they get a fleet of bicycles, and they can avoid years of
construction and the approvals required for a subway. For riders, joining
means cut-rate transportation - as well as a chance to contribute to the
planet's well-being.

The new systems are successful in part because they blanket cities with
huge numbers of available bikes, but the real linchpin is technology.
Aided by electronic smart cards and computerized bike stands, riders can
pick up and drop off bicycles in seconds at hundreds of locations, their
payments deducted from bank accounts

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The Tin Shed
http://www.patagonia.com/web/us/tinshed/index.jsp?ln=241

The Tin Shed was the first home of what would eventually become Patagonia,
the outdoor clothing manufacture. Check out this multimedia environment
celebrating Patagonia's history and the outdoor culture they embrace (and
market).

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Jim Carroll - 10 fundamental trends that don't change with the meltdown
http://www.jimcarroll.com/blog/2008/11/10-fundamental-trends-that-don.html

So what are the trends that will drive future growth? Off the top of my
head, there are several...

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The Abraham Path Initiative
http://www.abrahampath.org/about.php?lang=en

The Abraham Path is a route of cultural tourism that retraces the journey
made by Abraham (Ibrahim) through the heart of the Middle East some four
thousand years ago. Three and a half billion people - over half the human
family - trace their history or faith back to Abraham, considered the
father of monotheism. The Abraham Path honors this shared cultural
heritage by linking together into a single itinerary of outstanding
interest and beauty the ancient sites associated with Abraham and his
family.
…

The centerpiece of the Abraham Path is a long-distance walking trail,
beginning in the Turkish city of Sanliurfa, where many believe Abraham to
have been born, and in the nearby ruins of Harran, where Abraham is said
to have heard the call of God to 'go forth.' Initially covering a distance
of 1,200 kilometers, the Abraham Path will pass through some of the finest
landscapes, historic sites, and holy places of the Middle East before
culminating at Abraham's tomb just south of Jerusalem in the city of
Hebron/Al-Khalil. Eventually the route will extend to encompass Abraham’s
travels to and from Egypt, Iraq, and Saudi Arabia.

Filed under  //   Cycling   Marketing   Travel   Trends  

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